"Good is the enemy of great."
   According to author Jim Collins, if we are content to be good, we can never be great. 
   When it comes to customer service, neither good nor great will differentiate us from our competition. 
   In order for a company to provide the type of customer service that will turn a buyer into a lifetime customer, we must move beyond good or even great customer service.  We must move to "World Famous Customer Care©
What is World Famous Customer Care?
First, let's understand that no organization can provide World Famous Customer Care.  Only an individual employee providing World Class Customer Service© for every customer can do this.  Organizations can set standards, perform surveys, and provide customer service training programs.  But none of these work if the employee is not happy with his or her work environment.  
   Remember the old adage "If momma ain't happy, ain't nobody happy"?  This holds true for how an employee treats a customer. If the employee is not happy with his work, he will not be the kind of person who provides World Class Customer Service.   However, a more positive adage might be  "Nobody cares how much you know until they know how much you care ." Taking care and valuing employees is the big difference between good customer service and World Class Customer Care.   Customer service is trained and is about the head. Customer Care is about the heart and happens because the employee feels so good  and is so proud of his work, he conveys this positive feeling to his customers.
   If a company truly understands and values its greatest assets (workers), it will learn how to create the G.W.E©.  
    Take care of the employees who take care of the customers and the customers will take care of the bottom line.  Simple, right?  It is easier than you think.

Want to know more?  Contact Wanda@smartperfsolutions